The creation of a website is essential for your congress, it allows you to distribute updated information (timetables, place, date, access, program, accommodation, social program, registration conditions, etc.) worldwide and for a very low cost (With Meeting-Web-Solutions, rates from 999 EUR). In addition, a website also allows you to offer online registration and payment as well as hotel reservations with online payment.
This saves you a lot of time managing your conference registrations.
Using the professional press to promote your congress and having a media in its official partners can be a considerable advantage.
Negotiation of exchanges with the media: Free advertising on their media against an on-site presence during your congress (in the form of a newspaper distribution, insert or stand)
Regular sending of press releases.
If resources allow, a specialist will be able to take care of your media plan in a very professional manner.
Use of partners to relay information from the congress and involve them
Exhibitors and sponsors can send the program and registration form. They can be very helpful because they know the market and are on the ground. On the other hand, they have an interest in having people at the congress. They must therefore be involved as much as possible.
Professional federations and associations can lend their file or send your program with their newsletter.
The scientific committee and the speakers can communicate about the congress [on other congresses where they are speakers, with the exhibitors (as a client) ...]
Make agreements with other conference organizers on the same theme so that they broadcast your program.